CHINESE SOCIAL MEDIA ADS
OBJECTIVE
To educate the South Asian and Chinese communities
about Mazda’s latest offerings in Canada
via a variety of campaigns.
INSIGHTS
The best way to conversate with these communities
is in their language. These communities also
lend attention to cultural elements communicated visually.
IDEA
To promote and highlight the benefits of new Mazdas,
we launched ethnic campaigns for these communities
in their languages, adorned with cultural elements.
Weibo & Facebook AD
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